7 Rules of Eticake is Here!

“When you’re down and out; when you’re on the street.”* Okay, I’m not on the street, but I’ve been down and out for a couple of weeks. This week is looking up. It doesn’t hurt that the project I told you about waaaay back in June surfaced. Something like this just makes a writer happy, happy, happy. You know?

The Project: I was hired to write a video script in April advertising Cake Theater.

The Actors: Youtube comedy team, Blimey Cow.

The Perimeters: The script needed to speak to cake decorators, be humorous, and subtly promote the Cake Theater website. And, of course, it needed to fit Blimey Cow’s style.

The Research: I read a myriad of cake decorator rants, exploring the documented dos and don’ts, wills and won’ts. (There are actually a good many of these online.) Then I picked the brains of local cake decorators for insight. Honestly, the stuff these cake decorators go through is insane!

So, for your viewing pleasure…(insert drum roll here)

without further ado…

or further adon’t (wow, that was bad)…

Cake Theater’s 7 Rules of Eticake!

So, what did I learn from this project?

1. Appreciate the person who makes the cakes. Seriously, if you think that video was exaggerating about customers’ requests, you’d be surprised.

2. Unless you have some knowledge of cake-decorating, this video really doesn’t relate outside of the cake-making sphere. Like, what is the pink hands comment all about, right? Well, red frosting dye can stain hands for an average of three days. And, for some reason, everybody wants some form of red decoration on their cake, regardless of toxic dye issues and allergies. Red is just a great color for cake.

And 3. If you think Jordan is a little intense and his eyebrows have a tendency to cause a bad case of seasickness, I know. I watched many of his videos to get a feel for how to write the script, so… I know.

*Lyrics to Bridge Over Troubled Water